sel logo
Search Engine Land » SEO »
Chat with SearchBot
SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more!
If you already have a Search Engine Land account, log in now. Otherwise, register here!
Websites using first-person pronouns, first-hand experience and a cookie consent banner were more likely to see positive visibility gains during Google updates, according to a new correlation study from Zyppy SEO.
Meanwhile, fixed footer ads and fixed video ads were two features that were potential reasons for a website to be negatively impacted.
Why we care. Credibility and experience are becoming increasingly important elements of SEO, in my opinion. As the analysis by Cyrus Shepherd put it brilliantly, “everything in SEO connects to everything else.” This doesn’t mean you’ll always win for every keyword you want, but inspiring trust will greatly increase the odds in your favor.
Google update winners. Five websites features had a “strong” correlation among winners during Google algorithm updates:
Google update losers. Twelve website features had a “very strong” or “strong” correlation among the winners of Google updates during the same time period:
What these all have in common? It call comes back to experience and, ultimately, credibility. These all relate back to content creators demonstrating their own expertise or the website providing a great user experience.
About the data. This is a small sample size (50 websites), based on Ahrefs estimates, during a particular volatile period of Google (August to December 2023). Also, correlation is not causation.
Features, not factors. Also, just to be clear, this report does not call any of these website features direct “ranking factors” or “ranking signals.” While the results are interesting, they are not definitive proof that these individual website features could be credited or blamed for any Google Search visibility gains or losses.
The report. You can read it here: Winning & Losing Big Google Updates: 50-Site Case Study
Related stories
New on Search Engine Land
About the author
Related topics
Get the daily newsletter search marketers rely on.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
Online Feb. 28-29: SMX Master Classes
Online June 11-12: SMX Advanced
Online Nov. 13-14: SMX Next
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
April 15-17, 2020: San Jose
What Is SEO – Search Engine Optimization?
SEM career playbook: Overview of a growing industry
Web hosting for SEO: Why it’s important
AI-Driven Content Strategies for 2024
Achieving Compliance Excellence: Your Path to Marketing Success
Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation
Identity Resolution Platforms: A Marketer’s Guide
Email Marketing Platforms: A Marketer’s Guide
Customer Data Platforms: A Marketer’s Guide
IDC MarketScape: Worldwide Hybrid Headless Content Management Systems 2023 Vendor Assessment
Meet your new AI-powered marketing assistant!
Get the must-read newsletter for search marketers.
Topics
Our events
About
Follow us
© 2024 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.
source
