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Key stat: TikTok has a higher engagement rate than Instagram Reels for creators with over 100,000 followers, according to September 2023 data from The Influencer Marketing Factory.
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Methodology: Data is from a September 2023 report by The Influencer Marketing Factory. For this analysis, the last 30 videos from 10,000 TikTok accounts and the last 10 Reels from 3,457 Instagram accounts in the US were analyzed during April 2023 and September 2023, respectively.
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