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Critic’s Notebook
Jenny Nicholson’s granular critique of Disney’s Galactic Starcruiser experience reflects the fraught relationship between studios and fans right now.
One of the most captivating pieces of entertainment I’ve seen so far this year is a four-hour-long YouTube video in which one woman describes her stay at a Disney World hotel. I’m as shocked by this as anyone.
To be clear: I was initially resistant when my partner encouraged me to watch Jenny Nicholson’s epic “The Spectacular Failure of the Star Wars Hotel,” which breaks down in microscopic detail her visit to Disney’s Star Wars: Galactic Starcruiser. During the experience, now closed, guests on vacation were encouraged to live out their George Lucas dreams by participating in a role-playing game while staying in a structure on the outskirts of the park near Orlando, Fla.
Nicholson’s monologue, which runs longer than “Lawrence of Arabia,” has been viewed more than seven million times since it was uploaded last month and has been the talk of social media, yet I was still unprepared for how absolutely riveting it was. While it highlights a litany of problems with the hotel itself, the video can also be viewed as a diagnosis of the entertainment industry’s current ills writ large. In her frustration, Nicholson becomes a valiant truth teller, clearly articulating how corporate greed betrays loyal fans to sell a cheaper and less emotionally enriching product. And she does this against a backdrop of stuffed animals and while wearing various costumes, including, at one point, a giant suit resembling a Porg, the puffin-like creature in “The Last Jedi.”
Nicholson is a great storyteller, even in Twi’lek head-tails and a Rodian beanie. She lands somewhere between a friend letting you in on some great gossip and a Homerian poet of 21st-century pop culture, engaging in the oral traditions of the ancients, only the subject is theme parks and “Star Wars.”
Here’s the very abridged version of what she’s talking about: In 2022, Disney opened the Galactic Starcruiser, billed as a “two-night adventure.” (Think: A cruise, but on land.) Guests would spend their days and nights inside a largely windowless hotel built to look like a spaceship, and actors would engage them in a story in which the Resistance battles the First Order for control of the vessel. As Stormtroopers and aliens roamed the halls, the visitors would play games immersing them in the world via an app on their phones.
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