DAC, a digital marketing agency specialised in performance marketing, will work together with OcasionPlus to optimise the local SEO (LPM- Local Presence Management) of its 170 stores throughout Spain. OcasionPlus is a leading company in the sector of buying and selling used cars, composed of the brands OcasionPlus.com and RentalPlus.es. DAC will employ its exclusive and registered technology TransparenSEE, oversee managing all the information, updates, and monitoring of the Google Business Profiles (GBP) of OcasionPlus’ brands, as well as other listings associated with different search engines.
The main objective of this project is to improve the visibility and differentiation of Ocasionplus.com and RentalPlus at a local level to meet the business objective of redirecting qualified traffic to the stores. This type of Local SEO initiative is especially important as it has increasing influence on Google's SERP (Search Engine Results Page) results. This is directly related to the increase in the volume of searches under the criterion 'near me' and the fact that reviews are one of the determining positioning factors when it comes to ranking on the SERF. This is why the correct optimisation of listings has become a significant issue for brands from a more strategic point of view.
"We are happy to announce the strategic alliance between OcasionPlus and DAC, a reference company in the Local SEO sector. Thanks to this partnership, we will improve our online visibility, reaching more potential customers looking for quality used and second-hand cars. OcasionPlus is the leading dealership in Spain, with more than 85 centres and 200 car verifying checkpoints. With the help of DAC, we want to continue to be the first choice for car lovers, offering a personalised service tailored to the needs of each customer. Together, we will make buying or selling a car a simple, fast, and safe experience", says Fernando Daniel Rodriguez, CEO of OcasionPlus.
DAC’s general manager, Xabier Novo, stresses that "working on SEO, SEM and Local SEO approaches in isolation no longer works. This is because Google is changing the way it offers search results to users. Google is increasingly attentive to user interests, and to the information users are looking for. That is why the SERP has become more complex, it is now necessary to pay special attention to the digital assets that have a direct, and almost immediate, influence in terms of business. In other words, the digital assets that represent the brands' selling points. To carry out this type of work, it is necessary to have technology that makes it possible, as is the case of DAC’s TransparenSEE, and team of experts".
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