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“[Meta] has become more profitable for sure, but it is a leaner, meaner, and hopefully more efficient company,” our analyst Debra Aho Williamson said on a recent episode of “Behind the Numbers.” The company’s 21,000 jobs cuts certainly helped boost its margins. “I think that this sets Meta up for a much better second half of this year.”
Positive signs: Worldwide use is growing.
Reel revival: Three-quarters of Meta advertisers use Reels ads.
New products: Advertisers are eager to adopt Meta’s automation tools, like Advantage+ Shopping Campaigns (ASC).
Still strong: “Many people think that Facebook is old and tired and not relevant anymore,” Williamson said. “But it is still managing to eke out a small bit of growth every quarter.”
Listen to the full episode.
This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
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