Sarah Gooding
MotoPress, a theme and plugin shop in operation since 2013, has acquired the Gutenix WordPress theme and its commercial ZeGuten blocks plugin for Gutenberg. The free theme currently has more than 700 active installs after nine months on WordPress.org.
MotoPress already has a number of successful niche WordPress themes and plugins but Gutenix fills the gap for a multipurpose theme. It was developed to work well with popular page builder plugins, and includes dedicated starter template libraries for Elementor, Brizy, and the block editor. The theme’s commercial upgrades bundle the GutenixPro premium plugin, 30+ starter sites, and the ZeGuten plugin.
MotoPress is more well-known for its Hotel Booking plugin and its associated add-ons. The company also develops a block collection plugin called Getwid Gutenberg blocks, which has more than 10,000 active installs and is growing in popularity. Getwid is unique in that the collection is aimed at developers. The plugin comes with a free style kit that includes theme support snippets and CSS classes to accelerate the development process of building custom themes. Its accompanying Getwid Base Theme has more than 2,000 active installs.
Even though MotoPress is already developing its own block collection and base theme, the company saw value in acquiring a more multipurpose theme aimed at users of popular page builders.
”Such a multipurpose theme is something we always wanted to create – but have never had the time resource to invest in such a multidimensional and complex thing,” MotoPress CEO Alexander Matienko said.
“After a fruitful exchange of experiences and visions with the Gutenix creators,I realized one thing. Not only are our companies aligned in our Gutenberg-driven passion, but we both have realistic views on the current WordPress market demands, where Elementor and other builders have been great value for people.”
Gutenix is MotoPress’ first acquisition and the company plans to keep it as a separate product that is independent of MotoPress Club membership.
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