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Join us as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year.
Join us for this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.
Join us for this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.
There are important reasons why you should include speed optimization in your digital marketing mix. Here are five ways to get it done.
In this modern age of technology, you can’t let yourself get left behind if the people around you are improving and developing. Nowadays, everyone wants to keep going. They don’t have time to wait. Their busy schedule is their top priority. If your visitors’ expectations are not met, they will look somewhere else.
The same experience can also happen on any site. Imagine your marketing team giving their best effort to increase traffic to your website. If your site doesn’t meet the standard expectations for load speed, how would you feel about that?
You might feel that all the time and effort your marketing team has invested was useless. Don’t let it happen. There are other important sections on a website you need to look into.
Here are a few crucial reasons why site speed matters:

Here are some suggestions on how to make these needs a reality for your website.
Images are a crucial part of the web. They give life to any document found online. But did you know they often cause page speed performance issues? Here are two examples:
You can see a table of image format pros and cons on Social Compare.
If you own an online retail site, images are your best asset to attract buyers. If your images are not optimized for users’ benefit, you should consider optimizing your images.
Remember, a non-optimized image from a camera can be at least 2MB megapixels. If you uploaded a default size image from your camera, they should size higher than optimized images.
Web page documents consist of pieces of information collected from the server. Images, flash, slides, scripts, and more— downloaded to your browser. If your webpage has a lot of HTTP requests from your server, this would take much longer than ideal load time of 1.5 seconds.
In that case, your visitors may leave before your page completes its download request. To resolve this issue, you can:
Additional Resource
URL redirection takes time. The more redirects you have on a single URL, the longer they take to load. URL redirection triggers extra HTTP requests, which can lead to delays.
There are some tools you can use to detect if your website has 301 redirect, such as Screaming Frog (which is free). This is not the best feature of the tool, but you can rely on it when detecting server response status code.
Pro Tip: 
Additional Resource

Most are not aware of this, but it seems to occur more often that you’d expect. To reduce invalid HTTP request, you need to track down if you have placed any empty HTTP tags.
If you place empty HTTP tags, possible conflicts might happen in specific browsers:
Another cause of potential page speed performance issue is duplicate scripts. By having duplicated codes on a page, it might send unnecessary HTTP requests from the server. There are two-page speed delays that duplicate script might cause which are:
This redundant behavior of the HTTP request affects a user experience. Hubspot says a typical HTML page should load in 1.5 seconds. Anything beyond that can be subjective for speed optimization.
Pro Tip
There are other important sections we should consider in digital marketing. Page speed optimization is just one of them. These five, quick page speed optimization tips are a good place to start. Master all methods of page speed optimization and apply best practices, and you’ll likely be ahead of your competitors.
 
Image Credits
Featured Image: SINITAR/Shutterstock.com
Screenshot by Joseph Gojo Cruz. Taken December 2015.
Joseph Gojo Cruz is the author of RankingElite, co founder and head of operations at SharpRocket. Joseph has been working ...
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